Sooner or later about 60 years in the past, the comic Bert Lahr placed on a satan swimsuit, held up a potato chip and uttered a phrase that may change into a food-marketing milestone: “Betcha can’t eat just one.”
Positioning meals as deliciously addictive, as Lay’s did in its sly TV industrial, grew to become promoting gold. Within the a long time that adopted, Oreos and freezer waffles (“L’eggo my Eggo!”) had been portrayed as so irresistible that folks fought over them. A preferred stoner film, “Harold and Kumar Go to White Castle,” chronicled two mates’ obsessions with fast-food sliders.
Craveability grew to become such a promoting level that Kellogg’s went all in and named a chocolate-filled cereal Krave. Excessive-end cooks weren’t immune. Christina Tosi, identified for the hyper-sweet desserts at her Milk Bar retailers, named one in every of them Crack Pie.
